Design is key when owning a restaurant. Every restaurant owner wants to serve up the best dishes, but another important aspect in restaurant ownership is having styles and designs that are appealing to the eye and consistent. Consistency is key; always stick to your branding.

Whether you have been in the business for years, or just starting out, choose your branding wisely. Branding is not just a logo; it’s everything that goes along with building your base. From the perfect color scheme, to the perfect menu design, even your social media pages and website, don’t change things up! Keep your customers from getting confused.

Here are some tips:

•  If your logo is new, choose colors that work with your theme. And once those colors and logo come to life, use them everywhere!
• When designing your menu, think of your top-sellers. What items did you design your theme around? Once you know, do not be afraid to give them a bit of recognition on your menu or Facebook page.
• Give your customers more credit. Trust us, we notice when color schemes are off, or your menu paper quality is not up to par. Invest in your brand, make it strong, make it last.
• Get your logo out there! Once you have a final product, make sure you put it to use. Whether on your social media, website, even direct mailers, spread the word and build your brand.
• Finally, patience, patience, patience. Branding is not an overnight thing. It could take years to get brand recognition. Stay patient, stay consistent and do not keep changing it up.

For more tips and marketing assistance, call E-Interactive Marketing Solutions at (312) 241-1692.